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Understanding the corporate climate is key to meeting the needs of employees and Executives, managers and employees must understand the ever-changing dynamics of the company. Company-climate studies provide organizations with a blueprint for gaining a better understanding of the needs of the organization. GCL can help provide an organization with the tools to understand the perceptions of its employees as well as its customers.
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GCL has extensive experience in both traditional consumer research and innovative information gathering techniques.. We have a proven track record of conducting extensive ethnographic studies to track consumers' shopping patterns, purchase patterns and employee service. We also have conducted video ethnography, slide time series, and focus groups globally with multinational and multi-lingual groups. Customer Satisfaction Surveys <br><br>
Customers are the backbone of any business. GCL has experience identifying customers based on demographics such as age, income, ethnicity, education and geographical location. We are able to gain insight on a regional or national level. Our methodologies include paper surveys, telephone interviews and one-on-one interviews to provide an organization with the total picture of what their client base is saying. We work with our clients to develop the best method and process of discovery.
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Needs Analyses are strategic indicators of issues or concerns that organizations face in the new millennium. They are designed to clarify issues that organizations must address to enhance their business success. GCL has a proven track record of designing and implementing company-wide needs analyses. We have conducted U.S.-based and global studies for multi-national organizations.
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